How brands utilise chromatic and achromatic colours Depending on the amount of achromatic color black you use, it will give you a darker richer shade of the chromatic color. Shade: To get a shade of a color, add the achromatic color black to a chromatic color. For example, pink (achromatic white added to chromatic red) is a tint of red. Tint: To get a tint of a color, you can simply add the achromatic color white to a chromatic color. An achromatic color (black or white) mixed with a chromatic color can give you different tints and shades of a color depending on which achromatic color you use. Once you understand that every color comes with its own chromatic value, you can create tints and shades of a particular color to have the desired effects in your design. on Ĭhromatic value: The measure of lightness or darkness of a color in the chromatic color scheme is known as its chromatic value. The effect of this high value contrast is that it really pops. There is bright white as well as deep, dark black. Käthe Kollwitz’s Self-Portrait is a great example of high contrast. There can be high contrast (a big difference between light and dark) and/or low contrast (not a big difference between the light and dark). It’s the relationship between a light area and a dark area. Value contrast refers to the amount of contrast between two areas of different value. Understanding value contrast can help you add a new dimension to your own art. In respect of lightness, the brightness of one color often ends up affecting the lightness of the color adjacent to it!Īlso known as value contrast, artist Annamieka explains this concept in the best way: Blue, on the other hand, does not reflect a lot of light, so it has a low lightness value.Īnother fascinating effect of color, is how it affects other shades around it. For example, yellow (a color that reflects a lot of light) has a high lightness value. Colors are graded in relation to the amount of light they reflect. Lightness, as you might assume, is the property of color that describes the degree of brightness. Related: Hues, Tints, Tones, and Shades: What’s the Difference? 2. For example, red, yellow, green and blue. Hue or Pure ColorĪ hue or pure color is simply a shade of color on the color wheel. Related: The Fundamentals of Understanding Color Theory 1.
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